Just finished watching Matt Cutts new SEO video. It offers some great tips in terms of what Google deems important. If you didn't already know, Matt is an employee of Google.
The following list is in order of importance to Google:
1. Having a website that the search engine spider can crawl. Simple html pages work best (Example: http://seo-seotips.blogspot.com/)
2. Create a sitemap page for your website and submit your sitemap to Google to crawl at the following URL: http://www.auditmypc.com/free-sitemap-generator.asp
3. Have good content that other sites will want to link to. Syndicating your content is a good idea. This makes it easier for other sites to place your content on their site with a link back to your site.
4. Having a website that offers something unique or something about your site that sets you apart. Perhaps something viral, like a free ebook, tutorials, useful tools, etc.
Other information revealed by Matt Cutts:
The website description used in Google's organic listings are query dependent. Google will either use the DMOZ directory listing (if one exists and Google deems more relevant to search query) or it will use the website's description meta tag.
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